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SAMA

Privacy Policy

A legal disclaimer

Effective Date: 01/10/2025
Sama Collective
Sole Trader: Sarah Elizabeth Marshall
Registered Address: Oak Cottage, Balterley Green Road, Staffordshire, CW2 5QF
UTR: 3928494767
Affiliated Agent of Little Emperors Ltd, IATA No. 96020293


1. Introduction

At Sama Collective, your privacy is treated with the utmost respect and discretion. We are committed to protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains what personal data we collect, how we use it, who we may share it with, and how we keep it secure. We operate with the highest standards of confidentiality, particularly when handling bookings for royalty, celebrities, ultra-high-net-worth individuals (UHNWIs), and corporate clients.


2. What We Collect

We may collect and process the following data:

a. Personal Identifiers

  • Full name

  • Date of birth

  • Passport or ID details

  • Nationality

b. Contact Details

  • Email address

  • Phone number

  • Residential or billing address

c. Travel & Concierge Information

  • Itineraries, destinations, and preferences

  • Health or dietary requirements (if volunteered)

  • Guest lists for group or event bookings

d. Corporate & Booking Data

  • Company or representative names

  • Booking history and preferences

  • IP address and browser data during online interaction

e. Financial Data

  • Invoice and payment information

  • Bank details (if necessary for transfers – never card details)

We do not store card information. Card processing is handled through secure, PCI-compliant providers.


3. How We Collect Your Data

We may collect your personal data:

  • Through direct communication (email, phone, WhatsApp, social platforms, or forms)

  • When bookings are made via us or through partner platforms (e.g. Little Emperors)

  • When you interact with our website, app, or newsletter

  • Via referral or introductions through agencies, clubs, or corporate partners


4. How We Use Your Data

We will only use your personal data when legally permitted. Uses include:

  • Facilitating and managing travel, lifestyle, and event bookings

  • Providing tailored service and curated recommendations

  • Notifying you of changes, confirmations, or travel updates

  • Sending optional newsletters or offers (with consent)

  • Fraud prevention, dispute resolution, and internal reporting

  • Ensuring account security and service improvements

  • Proactively providing bespoke suggestions and updates aligned with your interests

You may opt out of non-essential communications at any time.


5. Legal Basis for Use

Our legal basis for processing includes:

  • Performance of contract – to fulfill bookings and services

  • Legitimate interest – to operate our business and enhance service quality

  • Consent – for newsletters, competitions, or health-related preferences

  • Legal obligation – for regulatory, accounting, and anti-fraud purposes


6. Disclosure of Information

We do not sell your data. Your information is only shared:

  • With suppliers strictly for the fulfilment of services you have requested

  • With legal or regulatory authorities when required by law

  • With our staff and partners bound by non-disclosure and confidentiality obligations

We never share information for marketing purposes without your explicit consent.


7. Data Security

We employ advanced security measures to protect your data:

  • Secure cloud storage

  • Restricted internal access

  • Staff confidentiality training

  • Encryption, firewalls, and regular risk audits

  • Fraud detection and breach response protocols

Given our high-profile clientele, confidentiality is embedded into all procedures.
 

8. International Data Transfers

Some suppliers may operate outside the UK/EEA. In such cases, we ensure data is transferred securely under:

  • UK adequacy decisions

  • Standard Contractual Clauses (SCCs)

  • Binding contractual safeguards


9. Data Retention

We retain your personal data only as long as necessary to:

  • Provide and support your services

  • Comply with tax, legal, and regulatory duties

  • Resolve any future queries or disputes (typically 6 years)

All data is securely deleted or anonymised once no longer required.


10. Cookies & Website Use

Our website may use cookies to:

  • Track bookings and site navigation

  • Enhance performance and personalise your experience

  • Enable analytics and advertising tracking

You can control cookie settings in your browser. Blocking essential cookies may affect website functionality.


11. Your Rights

You have the right to:

  • Access your data

  • Correct inaccurate or outdated data

  • Request deletion (where applicable)

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk)

To exercise these rights, please email us at [Insert business email].


12. Amendments to This Policy

We may revise this Privacy Policy at any time. The latest version will always be available on our website and take immediate effect upon publication.
 

Contact

If you have questions about this Privacy Policy or how we handle your data, please contact:

Sarah Elizabeth Marshall
Trading as Sama Collective
Email: info@samacollective.co
Registered Address: Oak Cottage, Balterley Green Road, Staffordshire, CW2 5QF

 

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